Craze Of Ladies Watches - Fashion Designer

Craze Of Ladies Watches

By Javeria khitchi - December 01, 2020

 Ladies Watches:

In the pantheon of "fashion watches", where is the legacy compared to its many fashion house rivals who also have their own watches? The famous Italian fashionist, run by Dontella, the sister of the founder who was assassinated years ago in Miami, Florida, has been humming with its distinctive aesthetics, often revolving around the image of Medusa from ancient myths. Today, I see a women's Versace wristwatch, referenced VERF000818 Versus Medusa stud icon. I think a lot of people don't understand a lot about fashion watches, that's what designs them. 



It could be the impression that the fashion house designs and manufactures watches itself, or that they make watches from an external supplier. None of this is true in this example. Historically successful groups such as Timex and Fossil (as well as Movado) have partnered with fashion brands to complete the design and manufacture of wristwatches. All fashion houses need, in most cases, to receive, market and sell products. This particular model worked extremely well for the Timex Group's rival Fossil Group, in the example of the Michael Kors watch.


the "Stud Icon" watch sounds like something a man, not a woman, could wear. This reference VERF00818 is two-tone with polished steel and yellow gold-tone IP-coated steel (actually, Versace refers to the color as “champagne”). This is the only two-tone version of the watch, as the others are all in yellow gold tones with a matching yellow gold tone or black dial, and a rose gold-toned model. The case is 28mm wide (water resistant to 50 meters) with an attractive yet simple dial powered by a Swiss-made quartz movement (a Ronda 751 caliber). On the dial there is a sapphire crystal.


Another thing I noticed is the absence of "Swiss Army". This marketing decision makes sense, as it would be a bit absurd to have "Swiss Army" on what is essentially a night watch. It still has the shield logo at 12 o'clock on the dial. The rest of the overall aesthetic of the dial is something we hadn't seen before at Victorinox in their women's collection, but it is fashionable and attractive.


It's legible too, with lumed and lume hands on the flange ring, along with comfortable-to-read dial proportions. Thus, the Alliance XS maintains its necessary brand character as a tool watch, while also entering a new kind of youthful visual extravaganza that the brand has traditionally shunned, in my experience.




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2 Comments

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    ReplyDelete