While women can covet a watch as much as men can, the psychology of women who wire and buy a watch has turned out to be an animal different enough that the same techniques used to turn men on for watches didn't work. always for women. The result has been that women who wear luxury watches generally spend less than men per watch and tend to be interested in a much smaller range of brands as well. A big reason for this is that unlike the relatively few categories of portable luxury accessories that men can wear in a socially acceptable way, women have many more options, including product categories such as bags. hand, many forms of jewelry, clothing, footwear, makeup, etc. . Men are generally limited to maybe shoes, sometimes a wallet, clothes and their watches. Thus, interest in luxury accessories for men is much more consolidated in the watches of  women.

At first glance, Lukia watches have the advantage of not looking like any of Seiko's popular male watches. The cases and dials are original, even though they embody a series of "design codes" that seasoned watch enthusiasts will recognize from other Seiko products. The round cases (made of steel, some of them covered in gold tone) have delicate curved feminine lugs and a 12-sided angular bezel that plays well with the geometric designs of the dial and indexes. While these watches of womens are stylish in their color (inspired by various places in Ginza, a chic shopping district in Tokyo), they are actually quite sporty in their durability with a sapphire crystal and 100 meter water resistance for the housing.